(NASHVILLE, Tenn.) March 14, 2011 – iShine and BEMA Media, one of the foremost Christian media companies focusing their efforts on reaching the tween market, is proud to announce the launch of its first syndicated radio program called Radio iShine later this Spring. The show will be co-produced by iShine Founder and Chief Creative Officer, Robert Beeson, The Passion Group's Rick Welke, and former Radio Disney's founder and executive producer, Robin Jones.
The younger-teen driven show will highlight a youthful sounding program than what is presently available on most Christian radio stations, but will also include many top Christian radio hits the whole family is familiar with. The two-hour Radio iShine will be hosted by a teenager, Madi, bringing iShine's desire to “have kids minister to kids” to the forefront of this unique radio experience.
“Radio iShine represents well the heart of our mission and vision for reaching kids. iShine as a company is all about reaching pre-teens and tweens with a message of identity and purpose being found in Jesus Christ,” shares Brad Mathias, President Bema Media/iShine Live. “Radio iShine is the next stage of focus for us as ministry and we believe will engage the hundreds of thousands of iShine KNECT TV fans who have been requesting a radio program option. We’re excited and hopeful to see how God will work in the lives of our youth through these efforts.”
Producer Rick Welke states, “Radio iShine will offer a younger generation their style of radio without sacrificing some of the top hits you already hear on your local station. It's meant to be thought provoking – for the core listener and their parents – while being fun, energetic, and still be ministry-driven. Radio iShine is a show that is long overdue for the next generation of radio listeners.”
Radio stations, both terrestrial and Internet, are signing up to carry the show in the coming weeks. Anyone interested in adding Radio iShine to your station's programming can contact Rick Welke. More information about the show can be found at www.ishinelive.com/radio-faqs/.
iShine's mission: Have you ever watched kids ministering to kids? It’s unique, it’s powerful, and it’s iShine. Our purpose is to equip tweens and their families to illuminate and reveal their value, identity and purpose in Christ. iShine can be found on the web at www.ishinelive.com.
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